ABC Bahrain generates over 1 million business referrals in 2017

19/09/2017 06:04 AST

The Arabian Business Community (ABC) Bahrain has reached a record 1 million business referrals to companies on its Bahrain Database so far this year, it was revealed today.

"The portal has generated over 1,046,000 visits to companies registered on the interactive database and is currently being accessed by almost 1,000 users on a daily basis," said Al Hilal Group Managing Director Ronnie Middleton, the publishers of the site.

"We are delighted to see ABC Bahrain continuing to grow rapidly, becoming the Kingdom's go to site for contacts and business information in Bahrain. The portal has already generated 34 per cent more enquires this year for businesses in Bahrain and we expect that this figure will increase by a further 25 per cent in referrals by the end of this year compared with 2016," added Middleton.

ABC Bahrain is part of Al Hilal Group's portfolio of interlinked and interactive marketing databases which cover all the countries in the GCC region. The Bahrain edition, launched three years ago, accounts for 33 per cent of traffic on all 14 editions of the business community.

The number of companies joining ABC as a premium partner has also risen rapidly, as businesses look to take advantage of the business opportunities of ABC. "Today our Premium Partners and Community Members include leading banks, telecoms companies, hotels, hospitals, car companies and other organisations offering services ranging from foreign exchange to fire and safety services," said Middleton. "These community members are benefitting from ABC's proactive and ongoing marketing initiatives which help keep their organisations top of mind in their specific areas of business through a combination of database positioning and unparalleled daily marketing services utilizing print and digital media as well as social media platforms," he added.

"For as little as BD6 per day companies can be a part of Bahrain's leading digital marketing initiative," said Middleton. "Each month we provide our customers with detailed business referral statistics supported by active social media and email marketing campaigns. Being a member of ABC places our customers in a leading position in their fields of business."

ABC Bahrain plans to add additional market oriented modules which will provide even more marketing opportunities to portal members at a marginal cost of promotion.

"These additional promotional platforms will provide our clients with significantly enhanced and free advertising facilities as part of their membership. Today, ABC Bahrain represents the most exciting marketing initiative in the Kingdom providing economical and cost-effective adverting for any company doing business in the Bahrain market," concluded Middleton.

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