08/10/2017 05:48 AST
Etisalat Digital, etisalat's new business unit, will help in the transformation from a connectivity provider to a digital player, Saleh Al Abdouli, CEO of etisalat Group, told Gulf News in an interview on Thursday.
"This business unit is an agent of change driving our own digital transformation focusing on three main factors," he explained.
"First is using what we sell to our customers by using Etisalat Digital assets, platforms and solutions to cater for Etisalat internal needs such as moving to the cloud, digitisation of customer touch points, and applying AI [Artificial Intelligence], automation and IoT [the Internet of Things] to optimise our own operating model.
Second, as we have adopted some new agile processes in etisalat Digital, which have proved successful and have helped us dramatically enhance the way we do things, exporting such processes and know-how to the rest of the company is essential to propagate the success.
"Finally, as with any transformation, culture is key. Changing the company culture to digital is a responsibility that we have taken starting from etisalat Digital."
The UAE today is at the forefront of a digital-driven economy with serious efforts focused on digitisation and globalisation maintaining an ecosystem that is interconnected by digital platforms, aided by a seamless flow of information and ideas.
This has changed the way we conduct our business and live our lives. Etisalat is playing an instrumental role in making this digital dream a reality, enabled by its robust network and infrastructure. 'Driving the Digital Future' is the theme this year at Gitex Technology Week that signifies the company's mission to participate in creating a connected future in UAE. Today we are transitioning to a digital future with our offering of digitised solutions and services.
Our demonstrations this year will enable visitors to witness innovative ideas, concepts and solutions showcased on etisalat's digital platforms and infrastructure. At etisalat, we believe that creating a digital future is enabling a connected lifestyle for our customers as well as governments and businesses in the country.
The showcase of demonstrations and solutions at the etisalat stand will offer a spectacular fusion of art and innovation. These digital technologies and solutions of the future, enabled by our robust network, are in line with the changing requirements of consumer lifestyle and the needs of corporate businesses across verticals.
When we say that innovation is at the core of etisalat's operations, we do not only mean it in terms of telecom technologies. We are also paving the way for smarter digital solutions and applications that will mobilise people, businesses and the government sector for a better tomorrow.
Undoubtedly, Gitex is an established and important platform that has become the cornerstone of showcasing the prowess of IT, digital services and telecom providers from world over. For etisalat, it brings an immense responsibility in fulfilling our role in joining this digital journey and supporting the country's 'Smart Vision'. Reflective of this commitment, our demonstrations this year aims to create an unprecedented experience.
What was the response to etisalat's digital launch last year at Gitex? Can you give an insight into etisalat's journey so far and the future?
The launch of etisalat Digital last year was to actively contribute to the digital transformation market, which has a huge opportunity, especially in the UAE, for digital services. The government's push for innovation makes the UAE an incredible destination for everything digital. The combination of etisalat's vast experience in the field of connectivity, with enhanced agility for digital innovation, led to the formation of etisalat Digital. The prime aim of the unit is to enable digital transformation of enterprise and government customers.
Tod
Gulfnews
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