Mobily launches Volunteer Works Award

30/05/2017 01:53 AST

ETIHAD Etisalat (Mobily) launched initiative that aims to establish volunteer work culture and contribute in achieving Kingdom Vision in the point related to the spirit of society. This initiative is launched under the umbrella (#?????_??????).

The initiative comes to ensure Mobily social responsibility leading role through supporting society and launching initiatives aim to enrich the spirit of goodness during the holy month of Ramadan.

The initiative will present half a million riyal prizes to the best volunteer teams initiatives that will be documented and filmed, then published on social media platforms.

In addition to that, the initiative covers the volunteer activities in all Kingdom regions by communicating with the volunteer teams to choose and coordinate with 14 volunteer works in different fields.

Mobily clarified that the nominees for the award in the "Hashtag" are the initiators of filmed initiatives and the participants in the voting through re-tweet and like. The most re-tweeted or liked posts will win, and the cash prizes will be distributed in an honoring ceremony after Ramadan.

Moreover; daily prizes will be awarded to participants in the voting. Mohammed Saad, Director Branding Sponsorship & Activation, said "the interaction with this campaign exceeded our expectations, where views of the introduction videos reached over half a million views; and applicants numbers were too many and we only chose 14 team as per our plan. The great campaign turnout indicates that volunteer work culture already spread among Saudi society and Mobily's role in the social responsibilities works."

The initiative will continue till the end of Ramadan. It is one of the initiatives that ensure Mobily's return to its leading position in social responsibility Kingdom-wide.

Saudi Gazette